About Us | Agenda

WayNet Director's Report - January 19, 2017

Membership
Changes/Additional Fees:

• (-$ 60) UplandSports.club
• (-$ 60) AVP Indiana
• (-$ 60) Countywide Partnership for Youth
• (-$300) Detox to Rehab
• (-$ 60) First Presbyterian Church
• (-$ 60) The Olde North Chapel
• (-$ 60) Preserve Richmond, Inc.
• (-$300) Stultz Family Denistry
• (-$660) Total Memberships


• (+$ 25) Centerville Band Boosters
• (+$25) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Taped show featuring the Wayne County Commissioners - running currently
  • Taped show featuring Matthew Cain, Director of Wayne County EMA & Communications and Mike Sharp, Wayne County Highway Supervisor
  • Beth Fields is helping organize guests with several upcoming shows, featuring Wayne County Government offices and departments. Thanks, Beth!
  • The WC Connections page received 71 pageviews from 21 users from November 17 through January 18 per Google Analytics.
• Twitter - we now have 2,037 followers, an 1.7% increase. Have sent 3,300 tweets.
• Facebook - 1,183 people "like" our Facebook page (1.0% increase), 75% are female, 24% male. 51.7% are from Richmond, 64.3% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 11,990 photos have received 2,953,965 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 68 posts, 182 followers and 236 following.

Issues & Projects for November / December / January

• Met with board candidate, Dakota Collins.
• Set up new Volunteer Calendar, underwritten by Ried Health Volunteer Services.
• Stopped by the new Levi Coffin House Interpretive Center and introduced myself to the new Director, Joanna Hahn
• Tim Love brought us an updated HP laser printer to replace the one that stopped working.
• First of the year updates, including copyright updates and archiving/backup on Talk of the Town.
• Donated 6 photos from State Fair Band Day for use by the Pierian (after consulting with David Burton)
• Attend Marketing Committee Meeting - Create Email Scripts for board use
• Removed non-paying members from the website
• Worked in multiple vacation days, floating holidays and personal time prior to the end of the year.
• Sales Opportunities:
• Technical issues:
  • Historic Downtown Tour. Map is now not working - need to follow up.
• Content:
• Updated: Posted multiple News Release

Photo Sessions:

• Depot District Christmas Festivities
• Levi Coffin House Interpretive Center
• Earlham College Candlelight Service
• Silly Safaris at MRL
• #MuseumSelfie Day
• Website Maintenance:
• Clean broken internal links.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transfered as they receive notice.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2016 / Comparison to 2015

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from November 18, 2016 to January 18, 2017 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Note that our unique vists are down significantly, likely due to our site being "dinged" by Google for not being "mobile-friendly". However, our pages/visit and time on site are relativily steady, as compared to 2016. Likely this is because while we're missing the casual surfer, we're retaining our core group of local visitors.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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