About Us | Agenda

WayNet Director's Report - November 17, 2016

Membership
Changes/Additional Fees:

• (+$ 60) Wayne County Women's Resource Network
• (+$300) Metz Culinary Management at Earlham College
• (-$ 60) Sudz Fundraising
• (-$ 60) David Fulton
• (+$210) Total Memberships


• (
• (+$0) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Taped show with Joe Caudell, IN DNR. Show began airing on September 27th.
  • Taped show with Jay Marshall, ESR and Jeff Carter, Bethany. Show began airing on October 25th.
  • Taped show with Amanda Marquis and Susan Isaaces, Wayne County Women's Resource Network. Show will begin airing on November 22nd.
  • The WC Connections page received 41 pageviews from 20 users from September 16 through November 16 per Google Analytics.
• Twitter - we now have 2,003 followers, an 2% increase. Have sent 3,236 tweets.
• Facebook - 1,171 people "like" our Facebook page (1.8% increase), 74% are female, 25% male. 51.3% are from Richmond, 63.6% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 11,876 photos have received 2,878,642 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 68 posts, 171 followers and 231 following.

Issues & Projects for September / October / November

• Received notice via the local contact that the Pal-Item will not be renewing their membership
• Purchased SyncBackPro update for $35. This software allows me to auto-backup files to portable hard drives & backup site from web. Needed Pro version because of City's new network settings.
• Met with a possible board candidate. She notified me earlier this week that she was declining the offer. The nominating committee will meet on December 5th.
• Tim Love took care of our printer. They were unable to repair the donated one so it was swapped out with a different model. The tech brought additional toner!
• Donated an 8" x 12" print from the Martha Dwyer Center opening to the Susan Isaacs for the Women's Resource Network.
• Ordered and received letterhead and envelopes from Infinitprint.
• Took one week of vacation time.
• Sales Opportunities:
  • No application from Center City, yet. Expect soon, per Scott.
  • Received an inquiry from Sagamore Resort / Kent's Harbor Marine.
• Technical issues:
  • Historic Downtown Tour. Map is now not working - need to follow up.
• Content:
• Updated: Posted multiple News Release

Photo Sessions:

• Homecoming Parade
• Capitol Steps at Earlham College
• IN Bicentennial Torch Relay
• B-17 at Richmond Airport
• Martha Dwyer Center Opening
• Drew Ramsey Convocation
• City Life
• General Community Fall Photos
• Jack Elstro Plaza
• 2016 Election Day
• Website Maintenance:
• Clean broken internal links.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transfered as they receive notice.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from September 16, 2016 to November 16, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Note that our unique vists are down significantly, likely due to our site being "dinged" by Google for not being "mobile-friendly". However, our pages/visit and time on site are relativily steady, as compared to 2015. Likely this is because while we're missing the casual surfer, we're retaining our core group of local visitors.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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