About Us | Agenda

WayNet Director's Report - September 15, 2016

Membership
Changes/Additional Fees:

• (-$ 60) New Creations School
• (+$300) Stevens Wire Products, Inc.
• (+$240) Total Memberships


• (+$ 25) Photo Sales: East Central Indiana Community Partership
• (+$25) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Taped show with Tony Foster, Area 9 Agency on Aging. Show began airing on August 30th.
  • The WC Connections page received 33 pageviews from 11 users from July 22 through September 14 per Google Analytics.
• Twitter - we now have 1,963 followers, an 1% increase. Have sent 3,109 tweets.
• Facebook - 1,150 people "like" our Facebook page (2.6% increase), 75% are female, 25% male. 51.7% are from Richmond, 64.5% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 11,524 photos have received 2,671,408 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 63 posts, 161 followers and 224 following.

Issues & Projects for July / August / September

• Received a letter from the State of Indiana. They issued us a new number for our tax-exempt status.
• State of IN now using an online service called "Biz IN for filing Business Entity Reports. They are now more expensive - $22 vs. $7, but only need to file every 2 years.
• Met with Executive Committee regarding open board position. Have identified a possible candidate. Should have an answer before our next board meeting.
• Did prep for multiple home page photos, in anticipation of being out of the office in October.
• Sales Opportunities:
  • No application from Center City, yet. Expect soon, per Scott.
  • Lynn Knight indicated she had spoke to Metz Culinary, no application yet.
• Technical issues:
  • Still haven't found a repair service for our laser printer.
  • Historic Downtown Tour. Map is now not working - need to follow up.
• Content:
• Updated: Posted multiple News Release

Photo Sessions:

• Heritage Festival
• Canal Days
• Potterypalooza
• SunSplash & InRich.us
• Farmer's Market
• Jubilee Days
• State Fair Band Day
• Chanticleer String Quartet
• Hagerstown Flying Circus
• New Teen Space at MRL
• Website Maintenance:
• Clean broken internal links.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transfered as they receive notice.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from July 22, 2016 to September 14, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Note that our vists are down significantly, likely due to our site being "dinged" by Google for not being "mobile-friendly". However, our pages/visit and time on site have increased. Likely this is because while we're missing the casual surfer, we're retaining our core group of local visitors.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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