About Us | Agenda

WayNet Director's Report - March 17, 2016

Membership
Changes/Additional Fees:

• (-$ 60) Richmond Family YMCA
• (-$ 60) Restoration Church
• (-$ 60) Promote Centerville
• (-$ 60) Morningstar Montessori Preschool
• (-$500) Harrington-Hoch
• (-$740) Total Memberships


• (+$ 25) Photo Sales: Semi-Truck and Grain Bins to Farmer in Iowa
• (+$ 25) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Show taped on 2/23 featured Jay Noel, the new owner of Abbott's Candy and offered a nice opportunity to make a personal connection.
  • Taped a second show 2/23 featureing Tom Butters and the Hagerstown Museum & Arts Place, which can be used later this year.
  • Show taped on 3/15 featured Bob Hansen with the Boy Scouts and Marcy Crull with the Girl Scouts.
  • The WC Connections page received 73 pageviews from 53 unique users from January 21 through March 16 per Google Analytics.
• Twitter - we now have 1,896 followers, an 2.7% increase. Have sent 2,951 tweets.
• Facebook - 1,039 people "like" our Facebook page (3.8% increase), 74% are female, 25% male. 52.5% are from Richmond, 61.7% are from Wayne County.
• Two of our Flickr photos were "explored" this winter, a mural in the Depot District and the santuary at First English Lutheran Church. Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our photos have received 2,445,534 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 57 posts, 118 followers and 167 following.

Issues & Projects for January / February / March

• Met with Financial Committee to identify best membership prospects and ways to attract them to join.
• Spent considerable time this winter cleaning up broken links. Many times the page is still available, just moved, so it takes some time to track down the new URL.
• People are submitting update information, especially for the Social Services page and the AA page, so this information is updated as soon as possilble, once it's received.
• Attended the Chamber Network Breakfast regarding Interns. Learned some new ways of looking at setting up possible internships, but also confirmed the difficulties I knew existed with setting a program in motion.
• Begin adding events for the Wayne County Challenge.
• Update and/or remove links for Gary Arndts additonal pages.
• Met with John from Hull Properties, re: possible photo usage.
• Removed Trueblood Child Development Center from the #'s for fee-waived non-profits, as it is now part of Richmond Friends School.
• Technical issues:
  • Updated the logo on our RSS feed for the Community Calendar.
  • Prepped member and potential member info for Finance Committee.
  • Review and update of Levi Coffin page, Social Services, AA, Restaurants, Seniors, Volunteers
• Content:
• Lots of holiday event updates, calendar & press release items.
• Updated WCC, Financial, Worship, Levi Coffin, Government, Communities, Schools, Calendar List, Weather

Photo Sessions:

• Meltdown Ice Festival
• Leap Day Open House at the Joseph Moore Museum
• Boy Scout Pinewood Derby
• Donald Davidson Visits Richmond
• Website Maintenance:
• Clean broken internal links.
• Continue to clean up old folders/files left over from FrontPage. Still in process.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout, reorganize folders and files as appropriate, setup new pages as required for new layout, add auto file transfers to .htaccess as required.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from January 21, 2016 to March 16, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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