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WayNet Director's Report - January 21, 2016

Membership
Changes/Additional Fees:

• (+$ 60) Sergeant Jeremy Monahan
• (-$200) Wayne County Area Chamber of Commerce (Sponsor to Business)
• (-$300) Hampton Inn & Suites
• (-$440) Total Memberships


• (+$ 25) Photo Sales: Friends Music Camp
• (+$160) Employment Ad: Abstracts of Richmond, Inc.
• (+$185) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • December show featured Susan Isaacs, Wayne Township Trustee
  • Show taped on 1/19 features Amber Willeford, United Way of Whitewater Valley and Brett Kranovich, Board President of Open Arms Ministries.
  • The WC Connections page received 39 pageviews from 13 sessions / 13 users from November 19 through January 19 per Google Analytics.
• Twitter - we now have 1,845 followers, an 2.3% increase. Have sent 2,874 tweets.
• Facebook - 1001 people "like" our Facebook page (4.8% increase), 74% are female, 25% male. 43.3% are from Richmond, 62.1% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our photos have received 2,445,534 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 51 posts, 101 followers and 157 following.

Issues & Projects for November / December / January

• Took 9 days of Vacation and Floating Holiday time. 2 Sick days.
• Received "Calendar Add Notice" from an unknown address, so I took the time to update multiple passwords and delete spam addresses that have been added to calendar.
• Technical issues:
  • City instituted new computer policies - had to work with IT to once again assure I had access to necessary social media sites so I can update our accounts.
  • Site Down on 12/15 for approx. 15 minutes, showing a 403 Forbidden Error. Called AM Hosting. They did not share what the issue was, but it was fixed shortly.
  • Prepped member and potential member info for Finance Committee.
  • New Year updates, e.g. copyright, new folders,
  • Use personal colorimeter to set profiles for monitors.
  • WayNet's Facebook page lost it's "Share" function. This has been reported to Facebook twice. It "magically" returned on Tuesday, 1/19.
• Content:
• Lots of holiday event updates, calendar & press release items.
• Updated WCC, Financial, Worship, Levi Coffin, Government, Communities, Schools, Calendar List, Weather

Photo Sessions:

• Depot District Old Fashioned Christmas Festival
• Glen Miller Park Celebration of Lights & Frostbite 5K
• Holiday Lights
• Gingerbread Trail
• Mayor & Mayor Elect at Cuff's Taping
• Town Hall Meeting w/Dave Snow
• Starr District Church Tour
• Snowy Day & 30 Car Pileup on I-70
• MRL Chocolate Tasting
• Website Maintenance:
• Clean broken internal links.
• Continue to clean up old folders/files left over from FrontPage. Still in process.
• Update logos, links, as requested.
• Review and update page links & calendar events, as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout, reorganize folders and files as appropriate, setup new pages as required for new layout, add auto file transfers to .htaccess as required.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from November 19, 2015 to January 19, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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