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WayNet Director's Report - March 19, 2015

Membership
Changes/Additional Fees:

• (+$ 300) M & E Builders
• (+$   60) Wayne County Special Olympics
• (+$ 360) Total Memberships

• (+$  25) Delmar, Inc. - Photo Usage
• (+$   50) EDC of Wayne County - Photo Usage
• (+$ 150) PracticeLink Magazine - Photo Usage
• (+$ 225) Total Miscellaneous

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Dr. Bill Doering and Mark Childs from Nettle Creek School Corporation
  • Taped two shows, on site, with Jim Harlan at the Wayne County Historical Museum
  • The WC Connections page received 65 pageviews from 48 sessions / 25 users from January 15 through March 18 per Google Analytics.
• Google Search - recent updates to Google's algorithm seem to have hurt us. Where we previously came up in the top 5 of many searches, including "Richmond, Indiana", we're now down toward the bottom of the first page for that set of keywords. If we drop off that first page, we could have a problem. I'll be researching to see if I can figure out what the issue is and if there is a way to fix it. Any and all insights are welcome!
• Twitter - we now have 1,584 followers, an 4.2% increase. Have sent 2,597 tweets.
• Facebook - 866 people "like" our Facebook page (6.0% increase), 73% are female, 26% male. 53.8% are from Richmond, 68.4% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 12,000+ in one day.

Issues & Projects for January / February / March

• Moved waynet.org domain name from Network Solutions to NameCheap, renewed for 1 year. The domain was processed through eNom. Will renew for multiple years if there are no problems after 2 months.
• Met with Executive Board to identify new list of potential board members and nominees for officer positions for 2015-2016. Begin work on contacting those on list in order.
• Fixed issue with phone!
• Background cleanup of files, broken internal links, using Site Generator and Optimizer.
• Check links and update as required for recently updated Reid Hospital site.
• Research options for creating forms. Settled on JotForms. Set up and replaced nine forms so far. This service is free for up to 100 forms entries per month. We should be well under that.
• Ordered and installed Varidesk Pro Plus standing desk. Multiple demonstrations for City Building employees and others.
• Locate and prep photos requested by EDC and others.
• Technical issues:
  • Receiving notice that more than 188 files don't have Google Analytics code, but it seems to be reporting?
• Used 6 hours vacation time.
• Content:
• Transfer pages to new layout:
  • Directory
  • About Us
  • News
  • Business Directory
  • Not-for-Profits
    • Updated Institute for Creative Leadership
  • News/Local News
  • Discover Wayne County
• Find It Fast
  • Social Service Directory
    • Addiction Recovery Meetings
  • Spotlight Pages
• Knowledge Center
  • Arts
    • Architecture
  • How To Center (More work needed
• Things To Do
  • Fun and Games
  • Sports & Recreation
  • Museums

Photo Sessions:

• Meltdown Winter Ice Festival
• Rotary Quiz Bowl
• March Snowmen
• Andrea Seabrook Convocation at Earlham College
• Earlham Wellness Fair
• Columbus Zoo Visits Friends Fellowship Community
• Add to existing Wayne County Historical Museum album
• Website Maintenance:
• Clean broken internal links.
• Continue to clean up old folders/files left over from FrontPage. Still in process.
• Update logos, links, as requested.
• Review and update page links & calendar events, as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout, reorganize folders and files as appropriate, setup new pages as required for new layout, add auto file transfers to .htaccess as required.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2014 / Comparison to 2013

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from January 15, 2015 to March 18, 2015 with the same period the previous 2 months. The second report compares it to the same period the previous year. For me, the concerning drop is the "Unique Visitors" and "Page Views". The way I interpret this is that it is directly related to Google's algorithms and our ranking on the search results. More study is needed to figure out why this is happening.

A figure that appears to be concerning, but is less so upon further reflection is the pages/visit and the average time on site. I believe the drop in these numbers is directly related to the increase in use of our "How To" pages. Those pages are mostly found via search, checked and since they are looking for something specific, they rarely stick around to explore the site further.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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